ABOUT ME

Before moving to Malmö, I studied Economics at Gothenburg Business School and Photography at Valand Academy. Both valuable experiences, but neither felt like the right creative path for me.

I eventually found my direction in design and moved to Malmö to study Graphic Design at Malmö University, where I gained a strong foundation combining both practical and theoretical approaches to visual communication.

During my final year, I joined the creative team at Crispin Porter + Bogusky in Copenhagen, working on campaigns for Sony’s Xperia launch and a self-promotion project that went viral, helping the agency attract new clients.

After graduating, I joined the startup Auranest as a digital designer. Over several years, I helped build and refine products within the job-tech sector for clients including Kommunal, Bonnier, Softronic, and Arbetsförmedlingen. That’s where my focus gradually evolved toward UI/UX design, combining visual design with user-centered thinking.

I later joined Alite International in Malmö, where I worked on projects for Nederman and Insuro Technologies. Doing a full redesign of a cloud-based monitoring platform and another project where I helped getting things started by defining the UI design and contribute to the UX research.

Most recently, I worked as Lead UX/UI Designer for a San Francisco-based fintech company, managing the full design process, creating and maintaining the company’s design system, and collaborating with teams across the U.S. and Sweden.

I’m currently exploring new opportunities where I can continue designing intuitive, engaging digital experiences and contribute to meaningful products.

Outside of work, I spend most of my time with my kids, and when I need to clear my head after a day of work, you’ll usually find me outside bouldering with friends.